Historical accumulation

In the modern sense, the rudiment of the pot can be traced back to the bronze tripod and the pottery tripod in the Neolithic age. Later, the tripod became a sacrificial vessel in the temple and gradually became a power symbol of the ruling class; After the transformation and upgrading, it was polished into a cauldron with a closed mouth and a round bottom, which was popular in the Han Dynasty. Since the Song Dynasty, the vigorous development of iron smelting technology pushed the application of iron pot to a new height. Iron pot was really popularized in the lives of ordinary people, and the cooking method of cooking was also flourishing at that time.

In addition to copper, ceramics and iron, glass, stainless steel, aluminum and their synthetic materials are also the main materials for making pots. The traditional iron pot has uniform heat conduction, high temperature resistance and long service life. It is usually the only choice for professional Chinese cooks. However, if the iron pot is not used properly, it is easy to rust or stick to the pot. The appearance of the modern non stick pot has made up for the shortage of the iron pot to a certain extent, making the pot more convenient and easy to use. Even novices in the kitchen can easily master it.

The reason why the non stick pot is "non stick" is because of the material of the internal coating and the use of a special process. The body of the nonstick pot is generally composed of a single material such as stainless steel, aluminum alloy or multi-layer composite material. The coating is mainly divided into Teflon coating and ceramic coating. These two materials have advantages and disadvantages in terms of price, life and vulnerability, but the overall anti stickiness and safety can be basically guaranteed.

So far, the non stick pots sold by major brands in the market have various selling points, such as adding artificial diamond and sapphire particles to the coating, silicon carbide wear-resistant particles, or mixed casting of diamond crystals and nano materials; The pot body adopts honeycomb technology, fire red point technology, and titanium injection process to form a protective layer on the pot body. These strange concepts that are difficult for consumers to understand represent a long time of study and exploration for enterprises.

Process confidence

In 1731, shuangliren was founded in Germany. It is famous for its unique cutting tool steel formula and cutting tool technology. Later, it focused on the production of kitchen utensils; In 1830, de Boer was established in France, and began to research and develop top-level cookware and tableware products; In 1951, Meiya was established and developed into the largest kitchen utensils manufacturer in the United States... There are famous kitchen utensils brands in different countries, and the business path also coincides with the non stick pot.

In China, almost all non stick pots come from Yongkang. Yongkang belongs to Jinhua City, Zhejiang Province, and is the largest producer of cooking utensils in China. Just like Yiwu, a small commodity distribution center, and Danyang, the capital of glasses, Yongkang has a professional production and processing process and sales system. At the same time, Yongkang is the location of the OEM of many foreign enterprises. The pots and pans produced are sold all over the world, and the manufacturing technology is undoubtedly in the forefront.

Compared with many foreign brands, most domestic consumers are more inclined to buy and support domestic products, and have great confidence in the products, services, reputation and responsibilities of national enterprises. However, some enterprises have failed to live up to the expectations of consumers. They are clearly domestic enterprises, but in the publicity and promotion, they are under the banner of other countries. It is certainly good to adopt advanced technologies of other countries, but it is not necessary to package the goods into foreign ones. With the self-improvement of Chinese enterprises and the continuous improvement of the popularity of national brands, this practice may become history.

The enterprise itself should have confidence in our technical level. For example, Supor deeply cultivates the technology, takes the lead in using the industry's advanced amorphous titanium alloy anti stick material, and creates a physical anti stick double insurance, so that the frying pan can get rid of the dependence on the coating, and make it more healthy, environmentally friendly, wear-resistant and durable; Jiuyang is committed to promoting the brand's rejuvenation and transformation, introducing IP co branded products such as line friends, Doraemon and Hello Kitty, seizing the opportunities of live broadcast and short video, and actively innovating marketing methods. As long as high-quality products are matched with appropriate publicity, they will naturally be welcomed.

Quality control

While attaching importance to process confidence, we should know that the quality of products is the core. Since the non stick pot takes "non stick" as the main element, it must be truly "non stick". The slightly awkward process introduction in the manual or details page is not within the consideration of most consumers, and the user experience is obviously the first. Browse the news about the nonstick pot, and "rollover" accidents occur from time to time. Feedback pictures of food sticking to the bottom of the pot are not uncommon on the Internet.

It is true that any kind of cooking utensils need to be maintained. There are also some taboos when using non stick pots, such as not suitable for making acidic food, not suitable for quick frying, and easy to scratch the coating with a shovel. However, the use of taboos can not be an excuse for sticking to the pot. It is undeniable that the performance of some products is indeed not in place, the quality of different products of different brands is uneven, the implementation of technical implementation standards is not in place, and there is even a suspicion of false publicity.

Enterprises must be responsible for consumers and brand image. Integrity is the first, and strict control of product quality is the second. They must truly achieve the "consistency between physical objects and publicity". When an enterprise is confident and credible, consumers can trust the enterprise.